# Glaring

> Glaring tracks what ChatGPT, Perplexity, and Gemini say about your brand and turns every citation gap into a plan.

Glaring is the AI Visibility Platform that shows you exactly what AI says about your brand: the sources it cites, the threads it trusts, and the gap to close next.

Glaring is built and operated by GLOW (https://www.weareglow.com), a social-first digital marketing agency in New York.

## What Glaring measures

- **Citation Share**: See exactly which domains AI cites when answering your category’s questions, and where your brand ranks among them, week over week — overall and by topic.
- **Recommendation Rate**: Beyond mentions: how often does AI actively recommend you? Track the highest-value signal in AI search, per prompt and over time.
- **Citation Gaps**: The pages and threads AI trusts where your brand never appears — ranked by influence and curated into a recommendation queue your team works from proposed to done.
- **AI-Cited Reddit Threads**: The exact community conversations AI cites in your category, with sentiment, key quotes, and whether you’re part of the conversation.
- **Opportunity Queue**: Fresh, high-intent threads scored and prioritized daily. Your community team gets an action list, not a research project.
- **Weekly & Monthly Reports**: Monday-morning snapshots and monthly rollups with key insights and action items — and GLOW monitors the data pipeline daily, so your numbers never silently go stale.

## How it works

1. **Track the questions that matter**: We configure the real questions your customers ask, then run them through ChatGPT, Perplexity, and Gemini every week, capturing every response, citation, and mention verbatim.
2. **Find the sources AI trusts**: Glaring maps the listicles, review sites, and Reddit threads powering AI answers in your category, and flags every influential source where you’re absent.
3. **Engage, then watch the needle move**: Your team or GLOW works the gap list. Citation share tells you what worked.

## FAQ

### What is Generative Engine Optimization (GEO)?

GEO is the practice of improving how AI engines like ChatGPT, Perplexity, and Gemini represent your brand: how often they cite you, recommend you, and pull from sources where you have presence. It’s SEO’s successor for the AI-answer era.

### How is this different from SEO tools?

SEO tools measure rankings on results pages people increasingly skip. Glaring measures the answer itself — what AI actually says, cites, and recommends — and traces it back to the specific sources you can influence.

### Is GEO the same as AEO?

Mostly, yes. GEO (generative engine optimization) and AEO (answer engine optimization) describe the same discipline: improving how often AI engines cite and recommend your brand. Glaring covers both, because it tracks the signal underneath both terms: citations and recommendations, not rankings.

### Which AI engines do you track?

Three today: ChatGPT, Perplexity, and Gemini, each run weekly against your prompt set with web search on. A dedicated research agent maps the Reddit threads they cite. We go deep on the engines driving the most buyer research rather than shallow across eight — and we add an engine the moment it starts showing up in real buyer behavior.

### How do you avoid counting false mentions?

Three layers of screening. Mentions are matched on exact word boundaries, so a brand named 'Cadence' never gets credit for the word 'cadences'. If a prompt itself names your brand, the AI echoing it back never counts toward visibility — only unprompted mentions do. And an AI judge reads each remaining mention in context to confirm it's genuinely about your company, with rejected matches shown alongside the judge's reason, never silently dropped.

### What’s a citation gap?

A source AI already cites when answering your category’s questions — a listicle, a review, a Reddit thread — where your brand never appears. Those are the highest-leverage targets.

### Do you do the engagement work too?

Yes. Glaring is built by GLOW. We can run the full loop: gap analysis, content strategy, and authentic community engagement, with Glaring measuring the results.

### How fast do results show?

The scoreboard is live in week one. Community engagement can move answers in weeks; content placements compound over months.

## Links

- [Homepage](https://glaring.ai): overview, features, how it works, FAQ
- [Get a free AI visibility snapshot](https://glaring.ai/#snapshot): we run your category's questions through AI engines and show your citation share and gaps
- [Sign in](https://app.glaring.ai): the Glaring app for existing customers
- [Privacy policy](https://glaring.ai/privacy)
- [GLOW](https://www.weareglow.com): the agency behind Glaring

## Contact

GLOW, 333 Hudson St, Suite 304, New York, NY 10013